Arezzo, one of Brazil's biggest and most
famous female shoe store, has announced that the company is taking all items
made with fur out of shelves. The decision was made after a massive protest
on Twitter last night.
For the winter collection Arezzo published a
catalogue showing pictures of its products. Shoes, purses, vests and scarves
-- made with real and fake fur -- shocked consumers after the company
declared that "fur is a mandatory material for this winter", followed by
pictures of products made with fox and rabbit fur.
Immediately, a cyber activism was started on
Twitter. Vida Vegetariana monitored the messages posted by users and
counted more than 250 messages using the hashtag #Arezzo in less than 5
On Monday afternoon, Arezzo released a
bulletin saying that the company decided to take all furry items out of
their stores' shelves. "Arezzo understands and respects opinions against the
use of exotic fur in clothing and accessories", said the bulletin.
"We do not see as Arezzo's responsability the
debate of a so controversial topic".
At the end of the message, the company says:
"In respect of our consumers against the use of these materials, we are
collecting all items made with exotic fur out of our stores".
Arezzo has stores in all 26 Brazilian States
and locations in Bolívia, Paraguay, Portugal and Venezuela.